"Digital technology is programmed. This makes it biased toward those with the capacity to write the code. In a digital age, we must learn how to make the software, or risk becoming the software. It is not too difficult or too late to learn the code behind the things we use—or at least to understand that there is code behind their interfaces. Otherwise, we are at the mercy of those who do the programming, the people paying them, or even the technology itself."
. Program or Be Programmed: Ten Commands for a Digital Age
. New York: OR Books, 2010. (via carvalhais
Apple user Andrew Kim makes an awesome case for re-branding Microsoft in the new age.
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