It just struck me that the reason for Steve Jobs’s mass appeal/charisma comes from the fact that he, among other things, made tangible products i.e, hardware. By that I mean, if he had made only software products his charisma, though present, would be far more diminished in stature. Because it’s a far more direct experience to feel the texture of brushed aluminum under your palms or the smoothness of glass underneath your finger tips or the thinness and lightness of a Macbook Air than it is to enjoy abstract elements like the aesthetics of typography, it’s my belief that his charisma and appeal came from people experiencing his hardware and not the software. Not to say people weren’t taken in by his software, just that hardware played a much bigger role making the contribution from software negligible.
This means if you want charisma, do things that are directly tangible as opposed to the abstract. Drive fast cars, not scribble math on napkins; when deep in thought, don’t just stare into space, smoke a cig or do an effortless sonic with your pen. Because charisma comes from doing tangible things.
There may come a time when human intellect has advanced far enough that mathematic differentiation will excite or terrorize while integration will soothe, satisfy or confuse. But until such time when humans find today’s abstract concepts as tangible as the shock from an exposed electrical wire, turn to tangible things when you want to induce charisma in others towards you.
The designers of the Phelps farm tractor in 1901 based their interface on a metaphor with the interface for the familiar horse: farmers used reins to control the tractor. The tractor was steered by pulling on the appropriate rein, both reins were loosened to go forward and pulled back to stop, and pulling back harder on the reins caused the tractor to back up
They take a good logo and then go to great lengths wrapping it in over-the-top shit.
So over-the-top, I had to go out and puke.