Beyond insane — “Goodbooks by BUCK”.
Concept, music, transitions… this is pure visual poetry. What a trip.
update:
looks like they’ve disabled 3rd party embeds which is a shame. Hit the link above, it’s worth it.
NFS Shift: Terrific bg track
Love the game and the cars and the souped-up graphics, but the bg track rocks my boat the hardest. Terrific job.
Never enjoyed a gadget ad like I did when I watched this one. Voiced by Peter Coyote and set to Yeah Yeah Yeah’s Gold Lion instrumental, this is one heck of a job from Apple’s TBWA\Chiat\Day Media Arts lab.
Boy would I love to see Apple do more ads like this instead of the usual jinglebell-ish ones.
